REPUTATIONAL COMPARATIVE ADVANTAGE AND MULTINATIONAL ENTERPRISE

Reputational Comparative Advantage and Multinational Enterprise

For a firm without a readily identifiable brand name, quality reputation may solely reflect the country of origin. In this paper we endogenize country-of-origin reputations and show that these selffulfilling reputations determine not only the average quality of a country’s exports but also the type of products in which a country specializes. Hence, the pattern of international trade can be dete...

Comparative Advantage and Competitive Advantage:

There is a considerable amount of controversy about the model(s) of comparative advantage and its applicability to international business, in particular as a guide to the success of nations and/or firms in international markets. This perception (or understanding) of inapplicability of the model(s) of comparative advantage has lead international business experts to develop new models, or what ma...

Foreign Direct Investment and the Multinational Enterprise

Institutional Distance and the Multinational Enterprise

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Global cities and multinational enterprise location strategy

Received: 25 November 2011 Revised: 19 February 2013 Accepted: 20 February 2013 Online publication date: 18 April 2013 Abstract We combine the concept of location derived by economic geographers with theories of the multinational enterprise (MNE) and the liability of foreignness developed by international business scholars, to examine the factors that propel MNEs toward, or away from, “global c...